If you’ve ever wanted to work in the advertising industry or even just play around with video, then the new ABC web site for the tv show, The Gruen Transfer, gives you a great opportunity. You can create your own commercials for three Gruen product using either the online tools or by downloading the rushes. [...]

Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack [...]

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