Archive for the ‘marketing’ Category
Sunday, June 1st, 2008
Tableau is one of those little boutique shopping sims that make shopping away from strip mall sims such a joy. It’s beautiful, offbeat, fun, and its shops are just a joy to poke around in.
Designers and builders featured here range from artist Toast Bard, the eclectic Nylon Pinkney, freebies goldmine Forseti Svarog, builder Ingrid Ingersoll, [...]
Tags: Ava Lu, Forseti Svarog, freebies, Ingrid Ingersoll, Nylon Pinkney, Prue Lue, Second Life, shopping, Tableau, Toast bard
Posted in CheckingOut, marketing, virtual worlds | No Comments »
Thursday, May 29th, 2008
If you’ve ever wanted to work in the advertising industry or even just play around with video, then the new ABC web site for the tv show, The Gruen Transfer, gives you a great opportunity. You can create your own commercials for three Gruen product using either the online tools or by downloading the rushes. [...]
Tags: abc, gruen, television, tv, video
Posted in marketing, video | No Comments »
Saturday, May 24th, 2008
Want to make a feature film? Have little or no money? Then you’re probably out of luck. Unless you’re Flinders University student, Dario Russo. Dario is the genius behind the parody, Italian Spiderman.
What was so genius about Dario’s concept wasn’t that he made a very cheesy little film - all shot in a day. Lots [...]
Posted in marketing, video | No Comments »
Tuesday, May 13th, 2008
In a world of pseudo internet anonymity it is possible to register different names for the different sites that you use. So your gmail account can be joebloggs, your facebook JospehMBloggs and your myspace LordThumbleGlorydaBe. This is all great for those worried about tracking and monitoring from the government or other nefarious organisations, but it’s [...]
Tags: branding, interactive web, naming, social networking, web2.0
Posted in Advice, business, marketing | No Comments »
Thursday, May 8th, 2008
Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack [...]
Tags: abc, branding, marketing, rant, Second Life
Posted in Advice, marketing, virtual worlds | 17 Comments »
Saturday, May 3rd, 2008
Did a spot of Foo navigation in Second Life (where I type random words into Search and teep to the first available hit I get, whatever it is), when I came across Liquid Heat.
Hmm, pirates, castles, and mystical elvish ruins. It’s not Tahiti as I know it, but you gotta go with your Foo.
So the [...]
Tags: Affiliates program, franchising, Liquid Heat, Second Life
Posted in CheckingOut, marketing, virtual worlds | No Comments »
Friday, May 2nd, 2008
This video is quite old (from 2001) but it demonstrates wonderfully how to produce something viral by being offbeat and arty. It also has great marketing potential.
SHARETHIS.addEntry({ title: “The Marcel Marceau Method for Viral Videos”, url: “http://www.skribeproductions.com/blog/2008/05/02/the-marcel-marceau-method-for-viral-videos-music-for-one-apartment-and-six-drummers/” });
Tags: art, braun, googlevideo, ikea, marketing, media, sweden, swedish
Posted in Advice, marketing, video | No Comments »
Tuesday, April 29th, 2008
One of the things marketers often forget is that old chestnut of showing and not telling. As consumers we have to see the evidence about why Product A is so good. We’re a cynical bunch, us consumers, but who can blame us? It is after all our hard-earned money that the marketers are trying to [...]
Tags: commercial, demo, demonstration, Magic Pen, Second Life, video
Posted in Advice, marketing, video | No Comments »
Monday, April 28th, 2008
A year ago, Robbie Dingo posted an extraordinary clip called “Watch the World(s)”, in which he recreated Vincent Van Gogh’s Starry Night as a 3-dimensional landscape in Second Life. Alas, nothing remains of that wonderful build but the video.
Virtual Starry Night (Vincent’s Second Life) presents you with the next best thing. Visit the hospital gardens, [...]
Tags: art, marketing, Robbie Dingo, Second Life, Starry Night, Tressis, Van Gogh, Watch the World
Posted in CheckingOut, art, marketing | No Comments »
Sunday, April 27th, 2008
Rac had a nice looking sim before, but the new improved model is sleek and open and rezzes faster. And so shiny! You feel like you have arrived at the Grand Central of Skin and Hair City, and that’s no accident of design.
Laqroki is so new that you can almost smell the plastic wrapping, but [...]
Tags: bargains, hair, Laqroki, marketing, Rac, Second Life
Posted in CheckingOut, marketing, virtual worlds | 2 Comments »