The Seven Media Group, who control the Seven television network in Australia, recently announced a partnership with TIVO to introduce digital video recorders into the Australian market. Those in the US and Canada will know about TIVO, the company having been offering digital television recording since the late 90s.
Tivos are suppose to revolutionise the [...]

“Virtual worlds can be valuable places where children rehearse what they will do in real life,” states this BBC article about its own Children’s BBC virtual world game Adventure Rock.
Yeeess… but it’s not just the kids, is it?
Right from the beginning, during the pre-dawn of the net, when virtual worlds meant text-based chatrooms and MUDs, [...]

In a world of pseudo internet anonymity it is possible to register different names for the different sites that you use. So your gmail account can be joebloggs, your facebook JospehMBloggs and your myspace LordThumbleGlorydaBe. This is all great for those worried about tracking and monitoring from the government or other nefarious organisations, but it’s [...]

Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack [...]

Anyone who’s ever ‘bought’ a box of freebies knows to expect six types of crud. And yet, it is actually possible to get serious freebie gear if you know how.

Don’t waste time in freebie warehouses. Do invest some time in checking out the big shops and the quality malls.
Some shops have freebie offers specifically for [...]

This video is quite old (from 2001) but it demonstrates wonderfully how to produce something viral by being offbeat and arty. It also has great marketing potential.
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One of the things marketers often forget is that old chestnut of showing and not telling. As consumers we have to see the evidence about why Product A is so good. We’re a cynical bunch, us consumers, but who can blame us? It is after all our hard-earned money that the marketers are trying to [...]

As someone that has done way too many real life wedding videos it’s nice to see something a little different. In an attempt to document that very special day most wedding videos are long tedious affairs (2-3 hours is common) and are totally devoid of any artistic merit. As a result they are usually only [...]

Viral videos are an excellent way to generate some buzz about your brand. And it’s also a good way to save money in the process because your distribution costs are kept low. You’re not paying for print-runs, airtime, or pays-per-view/click, because most of the distribution is handled by the consumers themselves . So your content [...]

Is the old adage that first impressions count still valid when doing business in virtual worlds? You better believe it. Just because you can have movie star looks and a 15000 item wardrobe doesn’t mean you can shirk on the basics. I remember reading about a programmer that was attending a job interview in Second [...]