[Video] Is Beautiful Storytelling Enough?

This commercial is a beautiful use of narrative to draw the viewers in. The stories are personal and unusual. The build-up is spine-tingling. They’re compelling. You need to know what happens, which is indicative of quality storytelling. It’s almost textbook. However, I have to ask, does it work as an ad?

What do you think?

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.


He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.


Connect with him on Twitter or Google Plus.


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Post Under Marketing, Video July 17, 2013

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