[Video] Size Does Matter

Here’s a really clever commercial by Samsung demonstrating a wonderful aspect of human psychology: that preconceptions about a product heavily influence our concepts of quality.

What is particularly interesting is that they change over time. Years ago, using a handycam to do a professional video was considered a sign of an amateur – even if the quality was comparable to a ‘pro-camera’. Now that’s what most of the pros use themselves, or they use tablets and phone cameras. It would be interesting to see this demonstration done in ten years time and see how people’s attitudes have changed.

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.

He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.

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Post Under Marketing, Video July 2, 2013

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