Here is a very awesome piece of machinima from the people at Quantic Dream. This was rendered in real time on a Playstation (YES, a Playstation!) and while much of it is motion captured it demonstrates just how far machinima has come in the last few years. It also demonstrates what a terrible opportunity has been missed by virtual worlds like Blue Mars. Blue Mars has superior graphics and would have been at the forefront of machinima had they provided even the basic tools for creating visual stories: free floating camera; facial and extended body animations; lip sync.
Instead the world lies mostly dead the owners focusing on a virtual what’s hot or not. Terribly sad and wasteful when you consider where they could be now had they embraced the concept of becoming the leading machinima platform back in 2009. It appears that the guys at Quantic Dream get it.
This is a very clever, well-made online video for the Dollar Shave Club that today went viral, mainly thanks to the Reddit community. Now if you’re a business owner, especially a startup, you may be wishing that your triumphant video – you know the one that you spent way too much money on and has only generated a handful of views – went viral as well. Afterall, the only thing worse than being talked about is not being talked about. But going viral does have one or two downsides that you need to be ready for.