[Video] Crisis Management: Protecting Your IP
Can you copyright two stripes on a sweater? How about a China-red soled shoe? Marcia Horowitiz provides some practical advice on how to deal with a range of IP protection issues.
Key Components of an IP Crisis Communications Program:
- Identifying trouble spots and key themes
- Forming crisis teams
- Implementing a corporate press policy
- Designing a warning system
- Creating a crisis manual