As part of the beta test for Perth-based startup, Floq, I’ve created the Digital Media Social Marketing Survey. I am hoping that the information will provide me with a better understanding of a whole range of businesses in different industries.
The survey should take only 5 minutes or so to complete.
All information will remain confidential.
As Floq is still in beta please contact me if you encounter any problems.
I had the pleasure of spending some time with Brendon from The Kill Devil Hills a few days ago and thought I’d share this great track from their albumn The Drought. This music really feels really rich and very Australian to me. It’s deep and mature like the red earth of the centre of our great land.
The Kill Devil Hills are a legendary band in Fremantle, their home town, and for good reason. They’re awesome!
We enter the weekend with this charming little video set in 2062. How will you remember digital media and social networking in fifty years time? Will you remember anything in 50 years? =) Tell us what your highlights are from now and what you feel the world of 2062 will be like.
Do you feel your employees spend too much time on Facebook? Are long lunch breaks the norm at your workplace? Desktime have created an interesting infographic showing work habits based on a study of over one million work hours.
Of particular interest is that average workers spend 12% of their work day in social networking sites, like Facebook, Twitter and YouTube. This is called unproductive by the graphic but is it really? Is getting intimate with the tools of social media really unproductive, or is it an untapped resource? By adopting an organisation-wide social media strategy has some genuine benefits.
Even if you don’t wish to empower your entire workforce, you can identify and selectively upskill members. The mechanics of administrating a Facebook Page or twitter account for a hobby and for a workplace are very similar. Someone who is managing a hobby or personal page can more readily be used as a backup for your workplace page.
Also by offering your staff an opportunity to use the social media tools at their workplace you also gain additional monitoring and networking resources. For instance participating in Linkedin can allow your workforce to network with others in your industry, locally and globally, as well as suppliers and also help identify prospects. Similarly, news and trends often break in near real time on Twitter. Such intelligence can be invaluable to gain and maintain competitive advantage.
While using social media at work can be seen as unproductive it can also offer new opportunities for both your staff and your organisation. However, it needs guidance and your workers need to be trained, trusted and empowered if you are to fully receive the benefits.
Can you copyright two stripes on a sweater? How about a China-red soled shoe? Marcia Horowitiz provides some practical advice on how to deal with a range of IP protection issues.
Key Components of an IP Crisis Communications Program:
Identifying trouble spots and key themes
Forming crisis teams
Implementing a corporate press policy
Designing a warning system
Creating a crisis manual
These key points are not only relevant to IP asset issues, but also to social marketing and digital media crisis as well. It is important to be prepared and plan for contingencies now, not when the crisis happens.