Archive for January, 2012

[Video] Volkswagen’s Crisis Management Fail

Another example of a company that is out of step with many of their customer’s views regarding corporate responsibility. However the failure here is not just their CC&R misstep, but that they have fallen into the traditional crisis management methods: ignoring the problem and hoping that it will go away.

The Ostrich approach only results in in worsening the crisis, as Nestle found out in 2010. It’s disappointing to see a company that has received so many benefits from social media exposure, in the form of the most watched online video of 2011, now choosing to ignore it.

A conversation is two-way. Consumers want to be active participants in your brand. Ignore them at your own peril.

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Post Under Business, Social Media, Video January 13, 2012

[Video] How Social Media Customer Service Benefits the Entire Company

Here’s a really good overview about how using social media as part of your customer service programs can benefit other departments within your company. It’s not just a resource to deal with unhappy customers, but it is an avenue to receive insightful R&D feedback, hold focus groups and to track your competitor’s frailties. Social media has become an indispensable business tool.

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Post Under Business, Social Media, Video January 9, 2012

[Video] How Great Leaders Inspire Action

I love this video from TEDx Puget Sound. Simon Sinek completely turns business thinking and marketing on its head.

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Post Under Business, Marketing, Video January 5, 2012
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