Archive for December, 2011

[Video] KLM’s Social Seatmates: Marketing Opportunity?

KLM Royal Dutch Airlines have announced that starting in the new year passengers will be given the opportunity to choose who they are seated with on flights by using Facebook and Linkedin profiles. While the video by the Taiwanese group Next Media Animation ridicules the concept as a way to join the Mile High Club the program does pose some pretty interesting considerations for business.

Can it be used for targeted marketing? While the thought of being stuck on a flight alongside a salesmen hocking their wares is one right out of a Hollywood nightmare, a more diplomatic use of deliberately targeting high value prospects using subtle marketing techniques could have merit. Popular CRMs are already integrating social networks into their engines to provide sales and marketing additional research tools.

Seatmates could become a valuable sales tool in the near future especially as other airlines (Malaysia Airlines launched its MHbuddy service in February) roll out similar systems. If it did become widely available can you see your business using this for your marketing?

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Post Under Business, Marketing, Social Media December 19, 2011

[Video] How to Kill Social Media

The title may sound sensationalist but it really isn’t. It’s a genuine threat, not just now but into our innovative future. Your business is at risk. Even suspected use of copyrighted material without a legitimate licence can close down your entire online presence. You have all the licences for the clipart your designer used in your website, right? Not sure? The watch the video. Get involved. Stop this threat before it is too late.

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Post Under Business, Social Media, Tech December 18, 2011

[Video] Teddy the Talking Porcupine

Something fun to end the week.

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Post Under Misc, Video December 16, 2011

[Video] The World of Social Media 2011

Here are some interesting facts and figures from a range of 2011’s social media platforms. Some pretty interesting stats delivered in a fun way.

However, just remember that while those numbers look big and impressive you must always evaluate how you’re going to utilise social media. This isn’t wide spectrum broadcasting, social media is more about listening and becoming a trusted advisor to a focused core group than screaming loudly at the masses.

Yes, there are hundreds of millions using the major platforms but are they the right people for you? And do you know how to communicate with them without alienating them? That’s where the real skill with social media lies.

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Post Under Social Media, Video December 16, 2011

Why You Should Never Outsource Social Media

Why You Should Never Outsource Social Media

Many businesses like to outsource their social media activities rather than handle them in-house. There are many reasons for this: they’re not comfortable with the new marketing method; they don’t have time/money to train up or hire someone; or, they feel that their PR agency knows more about it than they do. However in most cases businesses are better placed than PR agencies to run their social media activities. Here are three reasons why:

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Post Under Advice, Marketing, Social Media December 13, 2011
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