[Video] Future Vision: Car HUD

Head-Up Displays (HUDs) for cars have been around at least since the 90s. I remember Bert Newton advertising the Nissan Bluebird which IIRC came with a HUD as standard. This video is a future vision from a company called Autoglass and it shows some of the features they feel will be implemented in car HUDs around the year 2020.

Unfortunately, I don’t actually like their implementation. While I’m sure I’ll be able to customise I just find that as a marketing point that it’s just not very good. I find that the display is cluttered and the identifiers are hard to see. They also look as though they would be easily overwhelmed – for instance passing a stray herd of road cyclists. I especially don’t like how the video ends: with the HUD being rendered inoperable. It makes it look fragile – which I hope they won’t be. What do you think? Have you seen a better implementation?

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.


He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.


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Post Under Marketing, Video June 7, 2011

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