Archive for April, 2011

Tips to Improve Your Social Media Findability (Pt 1)

Sherlock

Sometimes it seems like the owners of social programs believe that their consumers have all the detective skills and deductive reasoning of Sherlock Holmes. It appears that they purposely go out of their way to hide them.

Findability is the most important factor to the success of any digital media, whether it be a corporate web site; a Facebook page or an online video series. With an ultra-bagillion web pages, a gazillion social media sites and bujeezillion minutes of online video uploaded each day, making it easy for your consumers to find your program is an absolute must. Even if you have superb, dynamic content that is not only relevant but timely, it’s still easy to get lost in the maelstrom of data available online. Here is the first of a series of tips to help both you and your consumers find one another:

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Post Under Advice, Marketing, Social Media April 26, 2011

[Video] 3D sound from ordinary laptop speakers

This is very impressive. I watched this on my laptop and in the teleconferencing scene I was able to identify each of the speakers as easily as the test subject. Just think of the possibilities for virtual worlds or gaming. Most first-person shooter (FPS) gamers play with headphones because they need to know if someone is sneaking up on them from behind. There’s actually a whole range of surround-sound headphones aimed specifically at FPS gamers. This technology could revolutionise the entire industry.

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Post Under Audio, Gaming, virtual worlds April 23, 2011

[Video] Nokia Indoor Navigation

My wife says that the guy in this promotion is adorably cute, successful and as dumb as a post. Just like Nokia. I’m inclined to agree.

BTW, this looks like great tech.

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Post Under Video, virtual worlds April 18, 2011

[Video] The Bicycle City Trailer

Here’s a great trailer for a documentary (still in post-production) about how the introduction of 20,000 bicycles over 20 years has transformed the impoverished city of Rivas, Nicaragua.

What happens to an impoverished developing nation town when you flood it with 20,000 bicycles? You lift three times that number of people out of poverty. Pedals for Progress and founder David Schweidenback have been shipping used American bicycles to Rivas, Nicaragua for the last two decades and the transformation has been incredible.

The Bicycle City Film

You can donate to the film-makers to help them complete the film.

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Post Under art, Marketing, Video April 17, 2011

[Video] Future Concept by Corning

I really love the concepts in this video. I suspect we’ll see a lot of them within 5-10 years. Certainly I expect the core ideas to feature prominently in by sons’ lives. However although this video is a great advertising platform by Corning, telling us that they are a forward-thinking and progressive company, I’m wondering whether they will be the ones that bring these technologies to us.

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Post Under Marketing, Video, virtual worlds April 16, 2011
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