[Video] The New Singapore Airlines Commercial

Here is the new SIA tv commercial. It’s beautifully shot but it’s banal and boring. I have to ask: what is it trying say?

The making-of is below. Thanks to Victor and Pearson for the correction. My opinion hasn’t changed =)

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.

He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.

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Post Under Marketing, Video January 28, 2011

5 Responses to “[Video] The New Singapore Airlines Commercial”

  1. […] This post was mentioned on Twitter by skribe, Wei Zhong. Wei Zhong said: RT @skribe: [Video] The New Singapore Airlines Commercial – http://bit.ly/fBFgUi […]

  2. Victor says:

    This is not the commercial, this is the making of.

    • skribe says:

      Actually at the time of writing I had two independent sources that were claiming that this was in fact the commercial – which was strange but not beyond the bounds of possibility.

  3. pearson says:

    Like what Victor have mentioned, this is only the ‘making of’.

    This is the actual commercial:
    http://www.youtube.com/watch?v=fNEJrd6GkSY

    Absolutely love it. No other airline has the same kind of advertising campaign.