Dunkin Donuts Conversation Killer

Online video is a great way to reach out and connect, especially in new and exciting ways. However you need to be aware that it’s just an introduction to have an extended conversation – whether through further videos, like we saw with the Old Spice campaign, or other traditional and social media. What is this tired old – and unfunny – approach from Dunkin’ Donuts attempting to say? It has EPIC FAIL written all over it.

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.

He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.

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Post Under Marketing, Social Media, Video January 23, 2011

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