Archive for March, 2010

BarcampSG5: 21 Secs To Impact Presentation

Here are the slides for my 21secs to Impact presentation that I recently gave at BarcampSG5. There will be a webinar version of this available soon.

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Post Under Marketing, Social Media March 30, 2010

A Curious Case of Censorship?


Technorati is a search engine for blogs, and while I’ve never found it very useful I still ensure that my blog is listed and the relevant data is mostly up to date. During our extended stay in Singapore I admit I’ve been a little lax in this, but during the redesign I noticed that the thumbnail picture for the blog came up as missing. Technorati acquire their thumbnails from a site called and to update them you need to go there. However when I visited the site I saw this:

Click to see

This is the default Red Hat Enterprise install of Apache, the most widely used web server software in the world. Now, it’s not unknown for companies to have big boo-boos and to have to reinstall after a monumental crash, so i just laughed it off – I even tweeted about it – and moved on to the next phase of the design. But when I checked again the next day it was still down. Googling and searching blogs showed no mention of the downtime. I was bewildered. Then, on a hunch, I checked Shrink The Web via a VPN and this is what I saw:

Click to see

Voila! There was the site. On another hunch I checked my listing with Technorati with the VPN and the thumbnails showed correctly, but were still missing without it.

Is this the result of the Singapore’s government’s censorship program? Maybe Shrink The Web has indexed sites that the government finds offensive. In any case it seems heavy handed if it is. Why not just eliminate the individual listings? Or why not just ignore it – considering how useful the site is. Especially given how easy it is to circumvent the filter.

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Post Under Social Media March 28, 2010

Live Blogging: BarcampSG5


Barcamp is always an awesome experience simply because there is such a range of experience on hand – both in the form of presenters and participants. There is also a wide variety of topics covered from the extremely technical, like how to develop for a software language, to lifestyle skills, like how to draw. Barcamps happen fairly often in Singapore – the last one was in November – but that doesn’t prevent a huge turnout. Here is a liveblog of what is happening right now at Barcamp Singapore 5

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Post Under Social Media March 27, 2010

Case Study: Generating Social Media Buzz

Here’s an absolutely brilliant video case study demonstrating how to use social media buzz to market directly to your specific demographic. It can be difficult reaching certain demographics (millennial males, for instance) through traditional means. This often means you must think outside the box to get their attention. You must dare to be daring. Of course providing events as a form of marketing isn’t new, however, using social media to generate a global buzz is still in its infancy. But you don’t have to be a multi-national like Heineken to use it. Is there an event that you could be hosting to generate some buzz about your own brand?

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Post Under Advice, Marketing, Video March 18, 2010

Mass Defect Too: Teaser

Here’s a bit of fun. It’s a teaser scene from a parody of Mass Effect 2 we’re currently making. Enjoy.

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Post Under Gaming, Video March 17, 2010
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