Comments on: The Business of Disaster Relief http://www.skribeproductions.com/2009/02/12/the-business-of-disaster-relief/?utm_source=rss&utm_medium=rss&utm_campaign=the-business-of-disaster-relief Skribe Productions Wed, 01 Feb 2012 01:02:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Lampard http://www.skribeproductions.com/2009/02/12/the-business-of-disaster-relief/#comment-416 John Lampard Sat, 14 Feb 2009 04:46:46 +0000 http://www.skribeproductions.com/?p=857#comment-416 I too prefer to donate anonymously or on the quiet. The drawback there though *could* be the perception that because you are not being *seen* to help you are therefore doing nothing. As to businesses using donations as a marketing technique, ultimately I think it is down to the individual to access each proposition on its merits and act accordingly. As you say businesses need to be conscious of their decisions in this regard, and most would be very aware of the consequences of making misleading undertakings especially in these particular circumstances. I too prefer to donate anonymously or on the quiet. The drawback there though *could* be the perception that because you are not being *seen* to help you are therefore doing nothing.

As to businesses using donations as a marketing technique, ultimately I think it is down to the individual to access each proposition on its merits and act accordingly.

As you say businesses need to be conscious of their decisions in this regard, and most would be very aware of the consequences of making misleading undertakings especially in these particular circumstances.

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