WA Business News, which is a dead-tree and online newspaper aimed at the Western Australian business sector, is offering an 8 week trial subscription. This is a very common marketing technique and can be quite an effective for increasing circulation (currently approx 11,000). However, I have to wonder. Why would you pay for it when you can access the online version for free?Tags: firefox, free, googlebot, paysites, user agent switcher, wa business news
Archive for February, 2009
Recently I reviewed Nortel’s web.alive beta, Lenovo’s elounge. web.alive, which is a 3d browser based virtual environment using the Unreal 2.5 engine. As a result of my review I was contacted by the guys at Mellanium who are also using the Unreal 2.5 engine. They’ve developed a way to import Autocad models straight into the Unreal environment. So effectively you can use the same computer models inworld as you use on the production line, whether it be for architecture or industry. By the way, this also reduces one of the barriers against delivering real world goods from a virtual world.
Mellanium have also been working with the web.alive guys and the video above shows me wandering around their proof of concept – an apartment block. It was filmed entirely within the web.alive enviroment – yes, that means it was shot using my browser and FRAPs. FRAPs isn’t supposed to be able to do that but it can with web.alive.
I found it a little laggy and I tended to spurt forward every now and again, but in general it was a pleasant experience. The Apartment model is fantastic with great textures. It really heralds a potential new yardstick for modelling in virtual worlds. Especially given that it only took 15minutes to import it in world. Truly amazing stuff.
Enjoy the video. Apologies for the ‘almost subliminal’ title. Both blip and youtube gobbled it during conversion.Tags: apartment, autocad, eLounge, lenovo, machinima, mellanium, proof of concept, web.alive
The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.Tags: cms, Engage!, facebook, flickr, google alert, restaurant, Social Media, social networking, strategy, twitpic, twitter, twitter grader, youtube
For people in Perth, a good friend of mine, Bret from Free Beer, is running a series of web promotion seminars aimed at businesses that want to increase their web traffic. Bret’s stuff is always top notch and at only $75 is an absolute bargain. I highly recommend that you check it out.Tags: bret treasure, free beer, increase traffic, perth, seminar, seo, web promotion