Archive for February, 2009

Free Access to Pay Websites


WA Business News, which is a dead-tree and online newspaper aimed at the Western Australian business sector, is offering an 8 week trial subscription. This is a very common marketing technique and can be quite an effective for increasing circulation (currently approx 11,000). However, I have to wonder. Why would you pay for it when you can access the online version for free?

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Post Under Advice, Marketing February 27, 2009

Checking Out… Mellanium’s Apartment

Recently I reviewed Nortel’s web.alive beta, Lenovo’s elounge. web.alive, which is a 3d browser based virtual environment using the Unreal 2.5 engine. As a result of my review I was contacted by the guys at Mellanium who are also using the Unreal 2.5 engine. They’ve developed a way to import Autocad models straight into the Unreal environment. So effectively you can use the same computer models inworld as you use on the production line, whether it be for architecture or industry. By the way, this also reduces one of the barriers against delivering real world goods from a virtual world.

Mellanium have also been working with the web.alive guys and the video above shows me wandering around their proof of concept – an apartment block. It was filmed entirely within the web.alive enviroment – yes, that means it was shot using my browser and FRAPs. FRAPs isn’t supposed to be able to do that but it can with web.alive.

I found it a little laggy and I tended to spurt forward every now and again, but in general it was a pleasant experience. The Apartment model is fantastic with great textures. It really heralds a potential new yardstick for modelling in virtual worlds. Especially given that it only took 15minutes to import it in world. Truly amazing stuff.

Enjoy the video. Apologies for the ‘almost subliminal’ title. Both blip and youtube gobbled it during conversion.

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Post Under CheckingOut, Video, virtual worlds February 26, 2009

The Spy Who Lives Here

What can I honestly say about this piece of machinima other than it is lame, bad, over-the-top, poorly acted and ridiculous. It’s also a lot of fun.

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Post Under Video, virtual worlds February 19, 2009

A Social Media Strategy for Restaurants


The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

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Post Under Advice, CheckingOut, Marketing, Social Media February 17, 2009

Web Promotion Seminar


For people in Perth, a good friend of mine, Bret from Free Beer, is running a series of web promotion seminars aimed at businesses that want to increase their web traffic. Bret’s stuff is always top notch and at only $75 is an absolute bargain. I highly recommend that you check it out.

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Post Under Business, Marketing February 13, 2009
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