Just Say No
By: skribe
This is one part of the marketing display for the Warner Bros. film, Yes Man. After seeing it I immediately had a few questions for Warners:
- Is it really so hard to print up new posters and displays when marketing to foreign audiences?
- Is it really necessary to ignore local customs and just assume that the locals will understand what you mean, just because you’re a multi-national, multimedia corporation?
- Is it worth the risk that the locals might not understand your notation?
Click on the image to see what I mean. What do you think?
About the Author: skribe
Antonio (aka skribe) has recently recovered from pleural empyema caused by pneumonia. He is a film-maker, digital media consultant and social media producer. skribe's clients have included CBS, Evian, P&G, Discovery Networks, Pernod Ricard and American Express. When he is not being a dad to his two boys he likes to pretend that he is a capable PC gamer.Follow him on Twitter, join his Facebook Fan Page and connect with him on LinkedIn or Google Plus.
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Tags: advertising, fail, film, jim carrey, movie, rant, warner bros, yes man