Just Say No

warnerfail

This is one part of the marketing display for the Warner Bros. film, Yes Man. After seeing it I immediately had a few questions for Warners:

  • Is it really so hard to print up new posters and displays when marketing to foreign audiences?
  • Is it really necessary to ignore local customs and just assume that the locals will understand what you mean, just because you’re a multi-national, multimedia corporation?
  • Is it worth the risk that the locals might not understand your notation?

Click on the image to see what I mean. What do you think?

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.


He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.


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Post Under Marketing January 10, 2009

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