Just Say No

warnerfail

This is one part of the marketing display for the Warner Bros. film, Yes Man. After seeing it I immediately had a few questions for Warners:

  • Is it really so hard to print up new posters and displays when marketing to foreign audiences?
  • Is it really necessary to ignore local customs and just assume that the locals will understand what you mean, just because you’re a multi-national, multimedia corporation?
  • Is it worth the risk that the locals might not understand your notation?

Click on the image to see what I mean. What do you think?

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Post Under Marketing January 10, 2009

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