Would You Apply for a Mortgage in Second Life?

This really is a great video demonstrating an impressive use of Second Life (or any other virtual world for that matter) for enhanced customer service. It does leave me wondering, however, whether anyone would choose to apply for mortgage and investment services in Second Life and just how secure the system is.

I also have to wonder about the choice of phrase ‘enhanced her satisfaction levels further by delivering other personalised services‘. In Second Life that really does take on a whole new meaning. That’s something that businesses need to be aware of when delivering their spiel.

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.

He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.

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Post Under Marketing, Video, virtual worlds January 8, 2009

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