Where Am I?

carillion-city1

Oscar Wilde once quipped, The only thing worse than being talked about is not being talked about. There is a similar sense in the marketing world, but one does have to wonder what the marketing agency was thinking when they commissioned this photo.

Are they trying to say that Carillon City is the sort of place that you’ll wake up in after getting blind drunk the night before? Or are they trying to imply that this is what you’d look like after you’d visited all 45 fashion destinations (in 7 days)? Neither message is very appealing and my first response was to burst out laughing. Is that worse than being ignored? What do you think?

About the Author: skribe

Antonio (aka skribe) has recently recovered from pleural empyema caused by pneumonia. He is a film-maker, digital media consultant and social media producer. skribe's clients have included CBS, Evian, P&G, Discovery Networks, Pernod Ricard and American Express. When he is not being a dad to his two boys he likes to pretend that he is a capable PC gamer.

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Post Under Marketing January 3, 2009

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