Where Am I?

carillion-city1

Oscar Wilde once quipped, The only thing worse than being talked about is not being talked about. There is a similar sense in the marketing world, but one does have to wonder what the marketing agency was thinking when they commissioned this photo.

Are they trying to say that Carillon City is the sort of place that you’ll wake up in after getting blind drunk the night before? Or are they trying to imply that this is what you’d look like after you’d visited all 45 fashion destinations (in 7 days)? Neither message is very appealing and my first response was to burst out laughing. Is that worse than being ignored? What do you think?

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.


He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.


Connect with him on Twitter or Google Plus.


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Post Under Marketing January 3, 2009

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