Archive for 2009

Why You Should Be Using Social Media in Your Business

Here’s a great video demonstrating some real life uses of social media in business. Not just large corporations either but also SMEs.

Tags: , , , ,
Post Under Business, Social Media, Video November 23, 2009

The Harold Lloyd Method of Mass Transit Advertising

I am currently in Singapore, which has one of the most modern mass transit systems (trains to us old folks) in the world. Passengers are even treated to a video entertainment system while onboard. What a great way to advertise to a captive audience! But just how do you advertise using video on a train?

Read More

Tags: , , , , , , , , , ,
Post Under Advice, Marketing, Video November 16, 2009

How to Fix the Australian Film Industry

This is a great clip featuring George Miller talking about the forthcoming Mad Max 4. He also talks about the state of the Australian film industry which is in a pretty shocking state at the moment.

George is spot on about what the industry needs. What he doesn’t say, however, is where the money is going to come from.

The experiment of having a pool of government money that is assigned by bureaucrats has produced a plethora of features that even Australian audiences don’t want to watch. The government simply can’t afford to spend the money needed to kickstart the industry and keep it going. Only private capital can do that. Ultimately only a tax concession will rejuvenate Australian film like it did in the late 70s and early 80s when a 150% concession was on offer to investors. It’s not a coincidence that our most successful and most iconic films were created during this era.

Tags: , , , , ,
Post Under art, Video October 25, 2009

I is Famous

Blink and you’ll miss the tweet sent to me. BTW Microsoft, send me a copy of ultimate please. Just cos you’re nice like that =).

Tags: , , , , , ,
Post Under Marketing, Social Media, Video October 23, 2009

Behaviour Guidelines for Employees Working in Virtual Worlds

skribe-chart

Gartner recently advised that by 2013 seventy percent of businesses will have guidelines for their staff’s activities within virtual worlds. I’ve just completed a set of behaviour and dress guidelines for a company that has plans to work in Second Life. I’ve adapted them and thought I’d share:

Many of the guidelines that a company currently employs for social networking also apply in virtual worlds. If you need some help in establishing those then here are 40 examples that you can draw upon for inspiration. There are a few issues that are virtual world specific that require special attention, however.
Read More

Tags: , , , , , , ,
Post Under Advice, Business, virtual worlds October 13, 2009
Page 1 of 1312...10...Last »