Oops Marketing: How Far Would You Go?


It is easier to ask for forgiveness than for permission.

When does a PR disaster become a disaster? There’s a saying that any attention is good attention. Now, I’m sure some public relations people would disagree with that but the question has to be asked: just how far are you willing go to get attention for the brands?

Netizens in particular react badly to poor netiquette or unwanted intrusions into their protected domains. However there have been some very successful marketing campaigns that rallied against the accepted net norms beginning with the Canter and Siegel Greencard spamming of Usenet in 1994. Are such schemes only indications of a novice or is the only difference that the novices get caught? So, how far would you go?

Would you concoct a disaster just so you can then turn around and amend it later to appear like you’re a good guy? To make your brand more appealing: an organisation that can take criticism and reacts well in a crisis? Hip and on your toes. Sure the risks are pretty big if you’re found out but think of the potential benefits. And nobody’s going to find out anyway, right?

So, is Oops Marketing something that you would do? Or have done? Tell us what you would do/have done and why? Was it successful? Or a disaster of biblical proportions? The reason I’m asking is that I think we’ll see more of this sort of stuff in the future. Everyone needs an edge.

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.

He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.

Connect with him on Twitter or Google Plus.
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Post Under Marketing, Social Media December 23, 2008

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