Using Social Media for Damage Control

Putting out the fire

The Business section of the Sydney Morning Herald has an article on Twitter. It’s somewhat superficial, but at least it covers the emerging importance of social media to business. One thing it does mention is the trend of using social media not just for marketing but for damage control. I think we’ll see more and more of this over the coming months and years, as businesses attempt to better manage their public relations through social media.

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.


He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.


Connect with him on Twitter or Google Plus.


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Post Under Business, Social Media December 4, 2008

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