Archive for October, 2008

Make Those Bodies Sing A Narrative

Fourteen years ago The Australian Banana Growers introduced a commercial that captured the essence of what it meant to be a happy and healthy child in Australia. It featured children running, playing, swimming intercut with various shots of bananas. The message: Bananas are good for your children so feed them lots.

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Post Under Advice, Marketing, Video October 31, 2008

How to Sell Soap and Beer

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Post Under Marketing, Video October 17, 2008

Corporate Piggybacking Ideas for Film-makers

Telstra have hit upon a brilliant marketing strategy for expanding upon their current Bigpond ‘Rabbit’ campaign. You know the one, where the kid asks about the Great Wall of China and his dad tells him that it’s to keep the rabbits out. Well, word has leaked that Telstra are considering making a film featuring those characters. The basic plot is that the kid searches the Internet – Bigpond, no doubt – for a wife for his dad. It’s corny. It’s cliched. It may just work. And even if it doesn’t then Telstra may not be too much out of pocket if they get the Australian federal and state government film funding bodies to pay for it.
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Post Under Advice, Marketing October 16, 2008
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