Archive for May, 2008

Auntie’s Method for Undermining Your Corporate Brand.

Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack of leadership and planning.
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Post Under Advice, Marketing, virtual worlds May 8, 2008

Freebie Shopping In Second Life: A How-To Guide

Anyone who’s ever ‘bought’ a box of freebies knows to expect six types of crud. And yet, it is actually possible to get serious freebie gear if you know how.

  1. Don’t waste time in freebie warehouses. Do invest some time in checking out the big shops and the quality malls.
  2. Some shops have freebie offers specifically for newbies. If your avatar is fresh enough (30 days or younger, for example), you could pick up some great starter hair and clothes (and even skins!)
  3. Many clothing and hair shops have discounted and even free wares on offer. Last season’s hair or prim skirt may not feature the latest scripted gimmick or texture trickery, but remember that in the virtual world, last season was only a week ago.
  4. Some shops have group offers. Members may be offered anything from discounts to limited editions to free items to store credit.
  5. Some shops also do freebies or special offers which are only available in their main store, or in
    a specialty sim. Be sure to check them all out.
  6. Be a girl. Sorry, chaps. Where girls can wear guy clothes and hair, it rarely works the other way. Some items, like male skins, are also particularly rare as a good freebies.
  7. And the best freebie tip of all: learn to make your gear and own your look.

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Post Under virtual worlds May 6, 2008

Checking Out… Liquid Heat

Did a spot of Foo navigation in Second Life (where I type random words into Search and teep to the first available hit I get, whatever it is), when I came across Liquid Heat.

Pirates! Castles! Bots!

Hmm, pirates, castles, and mystical elvish ruins. It’s not Tahiti as I know it, but you gotta go with your Foo.

So the builds are scaled somewhat on the big side, and there’s a tendency to vast empty rooms. Or little empty rooms. (I eventually found a scripted object in the inn that you could actually play with, but that was a case of the exception that proves the rule.)
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Post Under CheckingOut, Marketing, virtual worlds May 3, 2008

The Marcel Marceau Method for Viral Videos


This video is quite old (from 2001) but it demonstrates wonderfully how to produce something viral by being offbeat and arty. It also has great marketing potential.
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Post Under Advice, Marketing, Video May 2, 2008
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