Auntie’s Method for Undermining Your Corporate Brand.

Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack of leadership and planning.

The Australian Broadcasting Corporation (ABC) is Australia’s answer to the BBC. It is a wholly-owned government broadcaster charged with providing comprehensive and innovative broadcasting services both within Australia and internationally. For a little over a year, the ABC has had an island presence within the virtual world of Second Life®. Given its charter this is a very rational and correct action for it to undertake.

Plonking down an island and putting your logo on it, however, is not the end product. Virtual worlds are only another weapon in your marketing arsenal. Much like your corporate web page they need dynamic content to ensure consumers return regularly for updates. Unfortunately, the ABC Island is like a bad web page from the mid-nineties complete with blink tags and animated gifs. The island has become unusable for many of its consumers due to the introduction of many superfluous scripts, that cause all but the latest and most powerful computers to lag and even crash. What a way to annoy your visitors: crash their computer.

And then there’s the content. Just as with a web page, virtual worlds need to give consumers a reason to visit. Repeatedly. The ABC Island’s strange attractor was not the 50+ years of award-winning broadcasting content. It wasn’t the chance to meet and give feedback to the multitude of stars and programme creators. It wasn’t even an exhibition of great new talent, for which the ABC has a long and cherished history. It was a sandbox. A place where Second Life residents can come and build their own content.

That may sound like a very democratic and innovative idea, but unfortunately it has intrinsic problems. Allowing any resident to build is like allowing anybody to post comments on your web page. Yes, you will get feedback. But you will also get LOTS of spam. Griefers they are called in Second Life. Anti-social idiots that enjoy disrupting others with noisy and bothersome scripts. It’s a security nightmare, annoys consumers and hurts your corporate brand.

Much of the ABC’s problems could be fixed easily. A show of leadership. The development of a concise and clear plan with obtainable goals. The ABC currently seems to lack both of these with much of the driving force over the last year coming not from the paid staff but from the small group of loyal volunteers (and even they are beginning to show the strain).

Virtual worlds are not hard. They are just like every other facet of your marketing engine. They require an achievable plan, great content and strong promotion. Do that and you will see massive returns. Fail and you’re only wasting money.

About the Author: skribe

Based in Perth, Australia, Antonio Barimen (aka skribe) is a writer, digital media consultant and social media producer.


He is available to help you develop social marketing and digital media strategies, improving communication between staff, partners and suppliers or just increasing the number of fans on Facebook. He has developed successful digital and social media projects for clients including CBS, Evian, Procter & Gamble, Discovery Networks, Pernod Ricard and American Express.


Connect with him on Twitter or Google Plus.


Tags: , , , ,
Post Under Advice, Marketing, virtual worlds May 8, 2008
  • Agree with this assessment. I pitched Second Life to ABC Radio before the New Media department took over the project. I argued that it was an opportunity to take ABC content to a tech-savvy international audience in a new way.

    In fairness, they have successfully created a community, which is more than most corporates have, and as Skribe says, this is due to volunteers who put in lots of time. But it’s an Australian community, not an international one, which kind of misses the point.

    I don’t believe they have successfully promoted the ABC brand or its content internationally and that’s a missed opportunity. No original content and very little re-purposed content.

    A sandbox is a venue for inexperienced Second Life builders. What is the objective here? Wouldn’t a concert venue or panel discussions have been more appropriate? Particularly if it were done with some originality. We are missing any kind of innovation in the way the ABC is using this medium.

  • One of the factors that I possibly should have included is the ABC’s poor communication. Due to the staff’s lack of attendance or (seemingly) knowledge about happenings within the island the main spokesperson has inadvertently become one of the volunteer admins, Wolfie Rankin. Simply because he’s online much of the time and knows what is going on.

    BTW if I was going to choose someone to be their official spokesperson it would be Wolfie but currently this poses a number of problems:

    1. He’s not an employee of the ABC and doesn’t speak for them directly – even though nobody else seems to either
    2. He’s a furry, and that unfortunately is a big corporate no-no – I’ve been repeatedly asked to remove any footage of furries from corporate videos in the past.

    While the furry element can probably be ‘gotten used to’ by other corporates – his abilities and knowledge making his furriness an unusual quirk rather than a negative – his lack of officialdom is really a public relations nightmare. What if he gets annoyed and starts denouncing the Island? Do the ABC really want their only spokesperson doing that?

    Worse, when an ABC staffer is available in their official role their lack of Second Life knowledge is palatable – even to the point of a noobie avatar and an inability to walk properly.

    It’s just attrocious.

  • Wolfie Rankin

    Skribe, you thought that what you’ve written here might annoy me, actually it hasn’t, and your thoughts are accurate, very similar to my own in fact.

    I really want to see some action, I’ve been helping to keep things stable over the past year, with the rest of the Admin team… waiting for *it* to happen, whatever *it* was.

    The bust came with the put downs that came loud and clear over the ABC “Friends” group about a month ago.

    What you may not realise is that one particular leader at the island, who told us on more than one occasion to not chat over the channel, was the one who appeared to be bouing those supposed friends on that day… and helped them become Admins, and that dear friends is where the manure hit the blades.

    Suddenly we had cretins controlling the island and creating items that had nothing to do with ABC and worse, they wouldn’t lift a finger to help those of us who were putting in the hard yakka.

    “Oh I’m not a policeman, I’m an artist”

    At this point, you’ll forgive me for doing a Graham Kennedy crow call.

    So we up and left.

    The same winged fellow on his forum suggested that ABC could do without the old admin and the new people could rise to the occasion.

    So I said “Fine, you do that”.

    Does anyone think they’ve done a good job?

    I really want ABC Island to be as good as it can be, but that won’t happen till somebody grows some balls, and gets things moving.

    I’m quickly running out of patience.

    The future of the media is the internet, if the
    ABC can’t handle it, they’re stuffed, that simple.

    Wolfie!

  • Pingback: The ABC in Second Life: are the monkeys running the zoo? : The Metaverse Journal - Australia’s Virtual World News Service()

  • Given the resignation letter you refer to, and the fact that the publishers are going to request comment from ABC, I expect that we’ll soon see the entire works of Shakespeare in their comments column, probably typed randomly…

    Insofar as ABC Island goes: I would hate to see Auntie bite the the Virtual Big One, but it seems that just like companies which stumbled and fell when terrifying terms like “HTML” and Web” were being bandied around in the 90’s, so is ABC in danger now of falling off the technology curve due to a seeming unwillingness to commit resources to *learning* and then *guiding* the ABC SL entry.

    There’s an art to engaging your visitorship in SL, as there is a way to engage your readership on websites. It’s what set the original “web virtuosos” apart from the fumblers. Unfortunately, you have to know what you’re talking about before you build it – and the ABC left too much to a builder who is good but not engaging.

    Also – the lag experience of ABC – I am unsure of the exact date it started but it was a definite, overnight turning-on-a-light-switch change. I would suggest that the ABC staff (not the builder) in charge of the Island requests a snapshot be made by Linden Lab and then forensically examined by someone not connected with the ABC or any other interested party to establish what happened to make that change, and then establish why this was not remedied immediately it was complained about.

    It is my belief that this unfriendly experience is one of the trigger factors in the subsequent fiascos and fallouts which have been taking place and it’s inexcuseable that it wasn’t remedied.

    Since I can’t place an exact date on this I can only say that if there was a backup from mid November 2007 and it was compared to a backup made after mid to late December 2007 it should become obvious what changes took place.

    Since I am also pretty certain that these changes were not made with any authorisation of the ABC staff in charge, and therefore the person who made those changes should be denied further involvement with any future ABC interests in SL, and also the person who is charged with ensuring the smooth running of the site should have their role explained to them again in case they missed it the first time around.

    In answer to the person commenting that the ABC engendered a community, albeit an Australian one: Tough titties mate, it’s a bloody Australian company!

    Furthermore, that’s a bullshit statement in any case because the ABC Island presence collected a rather sizeable international component to the community, as a matter of fact. Sounds like you haven’t actually logged into SL in a while if at all – even the administrator who resigned with such a colourful letter is American. And here’s two more things you haven’t thought through, Bret:

    One, it was not the ABC which engaged with such a good community – nope, that would have been the Friend Admins who worked their asses off for that community. Get a grip Bret.

    Two – and way more importantly: it was the sandbox which brought 99% of that community to ABC in the first place. It’s not “… a venue for inexperienced Second Life builders.” It’s what the whole of SL revolves around, the building of objects without which there would be no SL, since the whole of SL was built in sandboxes. Once again you’ve got a grip on the wrong thing Bret.

    A sandbox is a GREAT way to bring a community to a sim or estate. Sorry Skribe to jump all over one of your points, but sandboxes are PRECISELY what SL is about and it was a shrewd move to have one – if you don’t have a builder and a visionary skilled enough to shape something that will engage a target audience, put in a sandbox. And that’s what happened here.

    Okay it’s a stupid sandbox design from the point of view of administration and management, and it’s not even all that great for builders – but it served its purpose and created a community out of a load of data. Sandboxes have a social and educational component which is yet to be tapped properly by anyone on the Grid.

    There are any number of things which ABC could do. First – send a few people in-world for a few weeks. Any that throw up their hands at it – piss them off they are obviously not going to be able to make a decent decision in relation to SL. Of the ones that are left, *ask* them if they want to be involved in a cutting edge of communications technology. Ask the rest if they want to spend the rest of their careers herding virtual cats through a 3D maze while the servers crash regularly.

    Now, take the two people you have left, and sit them down to brainstorm a concept for the site. Do you want to get people and send them to the ABC websites? Scrap the island and rent an adfarm ad. Seriously.

    Want to create your community again and this time showcase matter relevant to the ABC? Start with things that can be rendered into 3D and take few words to convey. Text is hard to get into SL whereas objects are routinely made by even newbies.

    Remember that even Linden Lab claims that Lindens are NOT a currency. So the ABC could theoretically “sell” ABC historical items. (Or give them away – but read on.) ALso the ABC could theoretically “hire” and “pay” without any actual currency exchange taking place. RTFM ABC, or in this case RTFTOS, the Terms Of Service are an interesting read…

    Once ABC is “winning” the “game” of Second Life and has some Linden balance, it can give some of those tokens to the underappreciated and vital Friend Admins and thus gain a shadow of a measure of an appearance of “management” of their SL asset.

    And those tokens would also be tradeable for services such as custom items built in-world by other residents. Residents, Bret, who would come from that apparently soooo important “international community” and thus fulfill your dream of making our national broadcaster an international star.

    Or services such as quizmasters, art gallery curators (who would check each item submitted for originality and artisitic merit and relevancy to Australia or ABC or whatever is deemed to be the focus of the ABC island) and more.

    And that could all be done without a single Aussie dollar being spent, so no commerce has taken place. Or the ABC could put the equivalent of the Upper Wooroomooloo office’s petty cash into SL and purchase several thousand tokens for playing the game.

    Most importantly though, ABC – you need to decide what you want to accomplish.

    You’ve demonstrated time and time again that when you set out to accomplish something, you achieve it. Set out this time to learn how to add just one more lousy dimension to web pages for chrissakes…

  • Wolfie Rankin

    Hi Tedd, the problems appear divided between Triple-J Club scripting and the huge number of prims in Laneways.

    In fairness, Laneways was given the all clear to go ahead by the Melbourne Laneways Group and ABC.

    Gary built to requirements, including the balls of wool which appeared in the promotion on TV.

    http://www.youtube.com/watch?v=8kR7udDr6B4

    and was followed up by the Chaser lads with:

    http://www.youtube.com/watch?v=q_O1G2KoB5g

    The Island is getting dangerously close to it’s prim limit and that is the cause of some of it’s problems.

    I have heard that if someone were to rez an item on the sandbox with over a thousand prims then the Island could crash.

    Another story suggests that although Admin could see the amount of available prims remaining, the problem is that items rezzed by top level staff [and volunteers] were not counted.

    I cannot confirm if that is true.

    If we had created SBS like we’d hoped, it would have had a sandbox… as frustrating as it can be for those of us wanting to show off other areas of the islands or events, the sandbox is always going to be the most popular area.

    Tadpoles turn into frogs, Apples Ripen, The Tide goes in and out, The sun rises and people will always use the sandbox. can’t change it.

    Just grin and bare it. 🙂

    ABCs sandbox design was possibly due to me.
    notice any similarity between the Kookaburra Pub and the Sandbox?

    Abi spent a week or so in Eragon before ABC Island was setup.

    I’m not sure this was the case, but I did say the reason I did that was to leave space on the ground.

    As for ABC appealing to a worldwide audience, well… it should have a crack. I have pretty good evidence that we vegemite eaters are well liked overseas, and even parts of England… so yeah, they should try. They’re online now so they should… worldwide audience whether anyone likes it or not.

    Tadpoles…. etc

    Finally, Skribe commented about how corporations view furries.

    Oddly enough none of the ABC heads were all that worried. Lolah [who left to help with an animated kids mini-series] once declared “ABC is a furry Island”

    I suppose you could say that there were quite a few “Furries” seen on ABC TV over the years, including a very naughty Panda [Adventure Island] on The Big Gig one evening.

    Can we include Keith, The Marabian Swearing Bear? [Mikey Robbins in a bear suit].

    Wolfie!

  • Ted, the building in the ABC sandbox is amateur and basic. Especially compared to some of the corporate sites that Bret deals with day-in day-out. In fact the entire ABC build is on the low-end of the corporate scale for technical skill.

    No, a sandbox is not a great way to build a community. A handful of loyal people is a pittance compared to what the ABC could be pulling if it started delivering real content rather than remaining an attractive haven for griefers. Griefers scare people off. Especially newbies. And a sandbox is only useful to those who don’t already have building rights elsewhere – which is, not surprisingly, the very same people that the griefers are scaring away. So, no – as far as building a community a sandbox is not the way to go. In fact the tiny community has evolved inspite of the sandbox and owes more to the ABC brand name. Very few people would have visited – let alone stayed – had it been XYZ or SFA Island.

    Wolfie, the ABC might not have a problem with furries (good thing) but every other corp I’ve dealt with has. We’ve been asked to remove furry footage – including some featuring you – a number of times and on one occasion it was part of the initial proposal – NO FURRIES. Sorry, but apartheid is thriving in sl. That needs to be a factor when choosing one as spokesperson. You’d still be my first choice btw.

  • Wolfie Rankin

    There have been better builds on other islands which felt more “polished”, I’d agree there.

    The new admins apathy about keeping griefers out is one of the main reasons I left.

    If you are a corporate island, with a sandbox, then it needs to be watched over.

    Griefing could be anything that might annoy or upset your visitors, not just filling the sim with random stuff, which is annoying for about two minutes… to the really worrying, Racist and Sexist remarks, threats etc.

    The new people didn’t seem to care one iota, as long as their art was up for people to gawk at, then the world was all warm and rosey.

    As for the branding, many turned up and had no idea what the island was, it often wasn’t till one of us were asked, that we could fill them in… odd that Japanese thought it was their ABC and the Americans thought it was theirs despite the curly Lissajous in plain view.

    Skribe, I know you’re open minded about furries
    quite a few people are, so I’m not too worried.
    I suppose not liking furries is like Racism or Sexism, in the end, being that way does people no favours.

    Karma kicks in eventually.

    Thanks Mate, I’m grateful for the support I’ve been getting from quite a few people too.

    Wolfie!

  • This is a personal view not that of any org or company I may be attached too. Yes the way corporations have experimented with SL is unlikely to be to the liking of those who promote ‘themselves’ in SL, have inworld business interest or just have personal ego issues. I have written and presented on this topic for the past two years in areas such as – Corporations in Virtual Worlds, Psychopaths or Welcome Friends? which is a reasonably large resource covering most of the areas around the whining from some of the Australian contingent about BigPond and ABC – and of course mostly relevant to the other 60-70 companies who are doing much worse in terms of engagement with the community, islands filled with real world models of industrial estates, pre-fab boxes and offices with joke board tables, run by avatars in suits, role playing business people…I could go on.

    A real disparity and cause for many of the issues (community feeling disconnected from the brand staffers) is that media corporations have to naturally think about reach. Sadly a potential few hundred immersed in their ‘experiment’ is dwarfed by their commitment to the millions on TV/Radio and Web 1.0. From the other perspective the divide is caused between an audience who have 10-15 hours a day to spend in SL and a corporation who may have 10-15 minutes a week (in terms of production or human resources) – they feel unloved and forgotten. In terms of the so-called tax dollar, remember an experimental Island in SL can cost half as much as a simple web flash game (which doesn’t require hours and hours of community management) – I can’t recall avatars complaining that their local public service broadcaster spent too much on one of its hundreds of web games?.

    If a corporation faces a backlash from an inworld community because off its inability (through lack of these human resources) to connect regularly then it has two choices – 1 Switch the project off gracefully or 2 Leave it on with a clear message that this is Metaverse 1.0 (a pushed experiment in a virtual world being monitored – CD rom-like, click, walk around, a few events when we get time, create your own stories, play in the sandbox and leave). Now we, the immersed, know that that is not the best use of the medium (the 3rd option being create a wonderful community to self-manage and promote activity on behalf of the brand) but until the medium is more widespread (psychographically and numbers wise), has less ‘ego-centric and activated early adopters’ and more core participatory audience then it will remain at the current phase 1 as a trial.

    If you recall, I built over a year ago, what is currently on these islands (ABC 4 days total rush /BigPond 3 weeks) which have had very minor updates since then, so am a little dismayed myself that the community hasn’t been able to bring about a collaborative vision but rather spend their time whinging and then fragment rather than cause transformation. The Pond has had a beach and more living spaces but the main areas are over a year old and like the ABC suffering from a serious refresh – I think the SL community deserve to be listened to and changes implemented, but that has to be carefully structured and I believe the early adopters are too involved with more personal issues to be able to truly collaborate.

    I am concerned that rather than helping the cause we have a group of Oz SL users who constantly whine rather than allow a range of community activity, or those that think being admin on an island is driving community, which is completely wrong. It should be about allowing the community to be diverse and take risks. Sadly many corporations like BigPond and ABC were restricted by rather outdated internet copyright issues (no music, tv, film, art etc) which meant the ‘build’ was somehow to blame for why things are not working. An easy target. What is really to blame is R&D being run publically without clear exit strategy and that goes for most of the under resourced corporate sims across the grid. Also corporations can’t be represented by individuals who are often motivated by personal promotion rather than altruism. Wolfie and his group of friends does not represent the ABC but was rather an active voice from within it’s SL presence, much the same as he has now switched his efforts to SBS, more about him than the company. This is a big problem for corporations who have to protect their brand against mis-representation and trust me after many dealings with media brands what is happening in SL across the global board is really turning a few branding police heads.

    The situation in Australian SL will get better but only taking into account some of the key points in my article above. What needs to happen now is a sort of closure of phase 1 and evaluation of how things went. Any new company thinking of entering SL now to do more R&D needs a balanced consultation between the hardcore immersed community and mature ‘non-world-copying’ developers – wiith a goal of creating something also attractive to new entrants with definite ROIs and good exit strategies. In all the recent rhetoric and whinging I have heard of no useful constructive comments about what would really work for the ABC for example, and without joined up thinking across a new and old SL contingent about what is required (vs knock it down and build it up again) nothing will change.

  • Wolfie Rankin

    If people don’t have admin to walk up to, who can welcome them and make them feel good about coming to your island, you’re stuffed.

    If you don’t have admin there who will deal with those who wear penises, call *your clients* faggots or tell them they’ll be raped, or cause *your clients* to feel upset in any way, you’re stuffed.

    But I don’t know anything Gary, because three times in IM *YOU* told Me that:

    “You’re a poor representitive for ABC”

    Pot calling the kettle black, I’d say.

    Wolfie!

  • Yes Wolfie I advise everyone entering Second Life that there needs to be effective welcoming hence why my article on this subject is used by Linden Lab as a definitive article on the subject here Brand Owners Guide. You may recall also that I spent many months myself setting up the initial admin infra-structure when the ABC Island was the 3rd most popular brand in SL.

    As it currently stands even though this thread is about the undermining of brand the statistics show that ABC Island has been in the top ten for dwell for over a year the latest here. With the Pond still sitting at number one Australians should be proud as two Oz companies are leading the world and showing how they can lead the R&D in this medium.

    As for being a poor representative, that was said in private conversation following you wielding expletives at me. This followed an open discussion about ABC island having art on it in the friends forum when it was agreed to include that and other enhancements. BTW it is actually an infringement of IM and Linden etiquette as well EULA rules to repeat as if quoted a private conversation without permission.

    As I keep saying any corporation has to be careful about how their brand is being represented and those who represent it. I think Second Life is like many communities in that it is the most vocal regulars whose persistence give rise to a perception they are leading. This is often not the case.

  • I’ll add that with *good* admins on, I felt happy to visit ABC Island and was always sure my stay there would be hassle free, generally educational and useful for increasing my SL knowledge, and fun.

    Sadly there was a round of adding “admins” who are now doing the most of the whining and wanting to leave their personal impressions on the ABC. I think the ABC threw the baby out with the bathwater and kept the ring around the tub. And that’s just a personal opinion, mind.

    But it’s the kind of opinion that may see ABC lose what little status it had inworld. See – I haven’t been back to ABC since then, will only come back once the ABC gets some of the old admins back – and gives them some kind of official standing – so I can be sure my experience won’t be the kind of suboptimal experience that my last few contacts with ABC admin had become.

    Like many others in SL I explore regularly, and if I find a sim as lag-ridden as the ABC became, I don’t bother to landmark it. If I find it full of pretentious prats prancing (and yes there are a lot of those unfortuantely) it doesn’t get LM’ed. If it has useful material in it, I’ll add it to my picks.

    I disagree that sandboxes are just for noobs and griefers, sorry. They are where at least HALF of SL was built and continues to be built. I also find that the first two sandboxes I discovered, I still go to visit regularly, and refer new people to them.

    They may not seem as important if your focus is on using SL as a tool and a set for machinima. Fact of the matter is that unless you have *someone* build it, you can’t film it. And unless you have (or someone has) money (and thus a place to build) you can’t just build it. Ergo, tangentially, sandboxes are important to EVERY aspect of SL.

    Another few quibbles. Gary – I agree with your overall view of what you call metaverses, but you need to look at the psychology of online life. May I quote from your “psychopaths or friends” article?

    “Incapacity to maintain enduring relationships” – need I remind you that the average “marriage” in SL is something like two months long?

    “Deceitfulness: repeated lying and conning others for profit” – someone once quoted to me “Female, (n): What 53% of female avatars in Second Life are in real life” – several of the more successful businesses in SL are owned and operated by RL men using female SL avatars and personae.

    “Failure to conform to social norms with respect to lawful behavior” – I work on a sandbox as an admin myself and I think I know maybe four or five among the several hundred users that have arrived there that took off weapons, wore clothes, didn’t try using megaprims, and didn’t test griefing tools.

    Come to think of it, griefers… Have you noticed that most forms of online interaction have a name for sociopaths? Griefers is just the SL name for trolls, spammers, hackers, skriptkiddies, and the range of other antisocial behaviours?

    The whole of SL has to be approached from the point of view that the people who are using immersive 3D online environments are already predisposed towards certain personality traits.

    I somehow find the whole situation to be one of ABC looking like one of the oldest noobs inworld, sorry. It reminds me of the old IRC dinosaurs trying to figure out mIRC, and “whattya mean there’s a thing called, what didja call it, ‘Sky-pie?'”

  • When the corporation remains silent, when it fails to engage the community, to train its staff and learn the ‘local rules’ of course it’s going to face major hurdles. And it runs the risk of the community speaking for it because simply there is no other message to counter what the community is saying.

    The ABC’s biggest problem is that it doesn’t know why it is in Second Life. It knows it needs to be there, but not why. This lack of vision has meant that they have stagnated – especially with all the ridiculous legal bindings that have been placed upon them.

    The community backlash that is emerging is a direct result of that stagnation. After a year of nothing happening people have just lost patience. And while Wolfie’s Posse is copping much of the flack I know from the many private conversations I’ve had before I wrote this article, and a few since, that the community disenchantment is very widely spread. It even includes some of the current ‘loyal’ supporter group.

    Hopefully the ABC staff will see that they have a problem and remedy it quickly. Implementing key components of Gary’s Brand Owner’s Guide would be a useful start.

    Gary, Dwell is an ineffective metric tool. That is why LL are removing it. And seriously, if you’re going to use a sandbox to generate your traffic you might as well set up camping chairs. It cuts down on the griefer problem.

  • Ted, exaggerating only weakens your argument. If half the building was done in sandboxes LL would have gone bust long ago. And smart owners would be charging admission to their sandboxes.

    Most building occurs on land where the AV has building rights. It’s one of the great motivations for buying or renting land. I would doubt that even 5% of the active population uses sandboxes regularly and I would guess that number drops significantly for AVs that are 6 months or older.

  • Miss Nomer.

    As a visitor to Aus in RL and to ABC in SL may I make note of an impartial observation? Ya all don’t well bloody care about what is right and wrong.

    The walls in your fair citys are covered with gang tagging. No one was out after 5, and the people on your trains would rather lie to you then let you know you were on the correct train for your destination. When a shop keeper mentions, “we take any ones money we arn’t prejudice” and you wonder what they mean by that and it’s explained they don’t want to deal with people from other countrys, they just want to be aussy.

    When police were called for a robbery they said, we don’t have time to come to you, if you want to file a report, come to the station. (mind you, if your from out of the country, you have no idea where the police station is, and that it would take some one dieing on the streets before they would come)

    Better tell your ad people who have been promoting “where the bloody hell are you?” that they could do far more for tourism by paying attention to the problems at home. Polite behavior seems to have been missing from early childhood lessons.

    Relating this to time spent on ABC island… people who reported griefers to Abby (with details) were informed “thank you for bringing it to (her) attention.” Nothing else happened.

    The griefers were allowed to remain to bother others. Those who are banned are given a reprieve. People are allowed to shoot at, shove, harrass, and break the lindens TOS with out action against them. ((x) “stalk”, abuse or attempt to abuse, or otherwise harass another user.)

    (Note, yes, even ABC *paid* staff & Abby has shown rude and snobbish behavior.)

    Not too long ago, the majority of the buildings were returned on ABC and the blame was placed on equipment failure.
    Na. Don’t buy that. Now, someone having a bad day and pushing the button to return everything out of spite? sure. more plausable, Gary came to mind (as Abby was away at the time) and the person who did it knows who they are.

    Clearly ABC, and Aus have problems they need
    to address. If you can’t be nice to your guests you need to re think why you are even there and why you invited people there to begin with.)

    Being furry isn’t one of them. Wearing a wolf, or a horse or an elephant avitar does not make you by nature “one of those” (what ever “one of those” is) Not every one who wears rainbows or purple are gay.(Google “when I am old I shall wear purple”) Not everyone who wears black are Goth. It doesn’t change the talent, or the passion in that persons heart to be involved in something they believe in.

    ABC is not just about a sandbox. Yes, in the past there have been classes held there teaching people how to do things upon the island. While building is a large part of what to do while in SL, socializing is also important, (and like a kitchen where things are made- sandboxes are often a place where people gather to show off what they have made or to gather ideas to fix a problem.)

    I won’t lump all aussys as rude snobs who need a weggie to bring them back to reality. Some of them are actually nice.

    Some of ya all take things way too seriously, and some things are not taken seriously enough. Bowing to the griefers to keep them happy isn’t one of the ways to keep order.
    Like the gang taggers in your city, they need to be cleaned up and told a firm NO. (As well as your RL police to take the first step by acting on crime rather than taking the we don’t have time thought.)

    The person who pays the bills for ABC island is the one responsible for things to happen/ get out of control etc on ABC, not the people who volunteer.

    Nuff said

  • Wolfie Rankin

    Kath, you haven’t been very friendly to ABC Island since it started, nor have you been all that friendly to Aussies either.

    It was *my* phone, yes it was a pain, but thems the breaks.

    I’d rather the cops go after murderers than come racing to a car which had been robbed, with those who broke in long gone. I was sad about that, but there were three SLX cameras in the boot which they *didn’t* get, so we did ok.

    I think that the Island going down may have been a server error, however curious it was that the entire sandbox was delivered to me… for safe keeping? I’ll never know, because when the requestor appeared, I declined.

    A bad move, as I’ve been curious ever since.

    Kath met a few bad eggs when she was here with Ryu and she’s been on the warpath ever since.

    Wolfie!