Media Failure: The Little India Riot

Media Failure: The Little India Riot

The most disturbing element about the Little India Riots is not that that they happened, but the lack of critical thinking in the commentary afterwards. Singapore has a problem. A big problem. It’s citizens desperately need foreign workers in order to maintain their own quality of life, however there is a growing resentment towards these very same workers. The acerbity extends towards both extremes as well: low-paid workers for jobs that Singaporeans are unwilling to do; and, highly-paid workers for jobs Singaporeans an unable or unqualified to do. This acrimony is entirely understandable. It must be galling to be deemed only fit for a mediocre middle management role in your own country. However, very few Singaporeans are willing to admit this elephant in the room. When it is broached it is within a vacuum of thoughtful process: plagued by emotion and copious self-interest. And a big contributor is Singapore’s media system.

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Posted Under: Advice, Social Media December 10, 2013

[Infographic] How to Setup Google Authorship

Google-Authorship-small

Here’s a really good infographic detailing how easy it is to set up Google Authorship. Authorship is now a vital part of Search Engine Optimisation, not just in regard to Google’s ranking algorithm, but also as a visual reference by human searchers. For instance:

GoogAuth-smrt
Compared to other entries in search this helps it stand out. However, that’s not all.

Google is moving to a new ranking system very soon. This will place the content of verified authors before unverified ones. It will also move away from keyword-based SEO towards a social scoring system like Klout.

Google Authorship is going to be a big part of Search Engine Optimisation. And it only takes a few moments to complete. So get on it!

Click to see the full infographic

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Posted Under: Social Media November 22, 2013

Amazon Australia Opens

Amazon-au

Amazon.com has finally opened their Australian online site. The store claims to stock over two million titles including Australian best sellers and new releases. With the Australian store’s prices slightly higher than the US store – even considering the currency exchange rate (my books are anyway), will Australians embrace the new offering or will they continue using the US store?

Update: The prices vary significantly. Some are slightly lower (within currency fluctuation margin of error) whereas others are up to 25% higher in the Australian store. Shop around.

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Posted Under: Books, Social Media, Tech November 13, 2013

Twitter has Truly Arrived

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Posted Under: Social Media October 12, 2013

[Infographic] The State of Twitter 2013

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Some very interesting information in this infographic, but it’s disappointing that it doesn’t include a more comprehensive list of sources. What there is however, does leave me with a couple of questions: what sort of return would you need if you spent $200k on a 24 hours of twitter promotion? Do you follow _necro__? =)

Click to see the full infographic.

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Posted Under: Marketing, Social Media September 10, 2013